Strategic analysis of the external environment and the importance of the information: Research on perceptions of hotel managers
Yükleniyor...
Dosyalar
Tarih
2011
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Elsevier Science Bv
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Information gathering from external environment is very important in order to create competitive advantage for hotels. Because of this, hotels are very sensitive to the external information and sustain the systems gathering, disseminating information and transforming it into the response. Furthermore the mean of information will change in parallel with the area which information related on. In this study different types of information based on different components of external environment were considered. Importance levels of different kind of information were determined. On the other hand, the sources of information were asked to rank by considering the level of importance. The most important types of information for hotels are information about computerization, automation systems and satisfaction levels of their customers. Thus, information based on technological environment, about tourists, about suppliers and legal environment were percept as relatively more important. As an information channel customers, internet, rivals working same location and employees were percept more important sources. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility 7th International Strategic Management Conference
Açıklama
7th International Strategic Management Conference -- JUN 30-JUL 02, 2011 -- Paris, FRANCE
Anahtar Kelimeler
Strategic Management, Strategic Analysis of the External Environment, Environmental Scanning, Hotel Managers
Kaynak
Proceedings Of 7Th International Strategic Management Conference
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
24
