Turkish and Slovenian health ministries' use of Twitter: a comparative analysis

Basit Öğe Kaydı
dc.authorid0000-0002-2558-7755
dc.authorid0000-0003-2617-8598
dc.authorid0000-0002-6532-3324
dc.contributor.authorOkay, Aydemir
dc.contributor.authorAšanin Gole, Pedja
dc.contributor.authorOkay, Ayla
dc.date.accessioned2021-06-23T18:57:32Z
dc.date.available2021-06-23T18:57:32Z
dc.date.issued2020
dc.departmentBAİBÜ, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümüen_US
dc.description.abstractPurpose: The purpose of this paper is to explore how the health ministries of Turkey and Slovenia use Twitter as government agencies obliged to communicate with the public. Design/methodology/approach: This study employed a content analysis methodology to examine how Turkish (TR) and Slovenian (SLO) health ministries use Twitter for informing and encouraging behavior change in the public. A total of 662 “tweets” were analyzed. Drawing on prior studies, a coding scheme was developed and employed, and ?2 and t-tests were conducted for data analysis. Additionally, this study aimed at effecting a content analysis according to the “four models” method of Grunig and Hunt regarding efforts made to build communication with the public. Findings: This study uncovered that the TR and SLO health ministries did not utilize two-way communication principles for Twitter communication, and their frequency of Twitter use is inadequate. Research limitations/implications: The sampled tweets were selected by using a scientific sampling method. However, this might not have been substantial enough to represent the entirety of tweets in the study timeframe. Analyzing tweets across a longer timeframe would be helpful in confirming this study's findings. This study was also limited to two countries and to publicly available tweets; the messages of health ministries' followers to the ministries themselves were not examined. The findings of this study may not be generalizable to other countries. Other potential studies, with a particular focus on this topic, may be able to measure individual perceptions of the credibility and usefulness of messages from health ministries and their willingness to engage in two-way communication. Originality/value: This study is one of the first to evaluate how the health ministries of Turkey and Slovenia communicate on Twitter and to apply the four models of Grunig and Hunt with regard to Twitter. This study also identified that noncompeting government agencies were not minded to communicate with their publics.en_US
dc.identifier.doi10.1108/CCIJ-01-2020-0019
dc.identifier.endpage191en_US
dc.identifier.issn1356-3289
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85089914332en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage176en_US
dc.identifier.urihttps://doi.org/10.1108/CCIJ-01-2020-0019
dc.identifier.urihttps://hdl.handle.net/20.500.12491/5206
dc.identifier.volume26en_US
dc.identifier.wosWOS:000625969900014en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorOkay, Aydemir
dc.language.isoenen_US
dc.publisherEmerald Group Holdings Ltd.en_US
dc.relation.ispartofCorporate Communicationsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectHealth Communicationen_US
dc.subjectMinistry of Healthen_US
dc.subjectSloveniaen_US
dc.subjectTurkeyen_US
dc.subjectTwitteren_US
dc.titleTurkish and Slovenian health ministries' use of Twitter: a comparative analysisen_US
dc.typeArticleen_US

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