Mobile customer relationship management: An overview

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dc.authorid0000-0002-2064-5872
dc.authorid0000-0003-1235-1361
dc.contributor.authorDursun, Tolga
dc.contributor.authorÇelik, Süleyman
dc.date.accessioned2021-06-23T18:51:34Z
dc.date.available2021-06-23T18:51:34Z
dc.date.issued2018
dc.departmentBAİBÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.departmentBAİBÜ, Gerede Uygulamalı Bilimler Fakültesi, Pazarlama Bölümü
dc.description.abstractElectronic platforms provide many advantages both customers and companies due to development of communication technology. Today almost every people have smartphones and tablets. Thus mobile customer relationship management became an significant concept for generating long-term relationships and increasing customer satisfaction, retention and loyalty. In addition companies use mobile CRM to facilitate salespeople for better performance in marketing activities. M-CRM offers interactive relationships between firms and companies. In this study, we define what is customer relationship management and origins of CRM. After that we stated electronic customer relationship management concept and finally we mentioned about mobile CRM especially benefits and characteristics of it. © 2018 by IGI Global. All rights reserved.en_US
dc.description.urihttps://www.researchgate.net/publication/323246363_Mobile_Customer_Relationship_Management_An_Overview
dc.identifier.doi10.4018/978-1-5225-5187-4.ch004
dc.identifier.endpage72en_US
dc.identifier.isbn9781522551898
dc.identifier.isbn1522551875
dc.identifier.isbn9781522551874
dc.identifier.scopus2-s2.0-85041596601en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage59en_US
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-5187-4.ch004
dc.identifier.urihttps://hdl.handle.net/20.500.12491/3869
dc.indekslendigikaynakScopusen_US
dc.institutionauthorÇelik, Süleyman
dc.language.isoenen_US
dc.publisherIGI Globalen_US
dc.relation.ispartofDigital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applicationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectMobile Customer Relationship Managementen_US
dc.subjectDigital Marketing
dc.subjectConsumer Engagement
dc.titleMobile customer relationship management: An overviewen_US
dc.typeBook Chapteren_US

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