Mobile customer relationship management: An overview
Küçük Resim Yok
Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Electronic platforms provide many advantages both customers and companies due to development of communication technology. Today almost every people have smartphones and tablets. Thus mobile customer relationship management became an significant concept for generating long-term relationships and increasing customer satisfaction, retention and loyalty. In addition companies use mobile CRM to facilitate salespeople for better performance in marketing activities. M-CRM offers interactive relationships between firms and companies. In this study, we define what is customer relationship management and origins of CRM. After that we stated electronic customer relationship management concept and finally we mentioned about mobile CRM especially benefits and characteristics of it. © 2018 by IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Mobile Customer Relationship Management, Digital Marketing, Consumer Engagement
Kaynak
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
WoS Q Değeri
Scopus Q Değeri
N/A
