An interval-valued intuitionistic fuzzy analytic hierarchy process model for understanding consumer decision-making in non-wood forest product purchases

Basit Öğe Kaydı
dc.contributor.authorSinger, Hilal
dc.contributor.authorOzsahin, Suekrue
dc.date.accessioned2024-09-25T19:56:16Z
dc.date.available2024-09-25T19:56:16Z
dc.date.issued2024
dc.departmentAbant İzzet Baysal Üniversitesien_US
dc.description.abstractIn the current fast-paced market, it is essential for individuals to make well-informed choices when purchasing products. There is a growing consumer preference for products derived from renewable resources, particularly non-wood forest products (NWFPs). The process of making purchasing decisions for NWFPs is complex and influenced by various criteria. As the demand for NWFPs continues to rise, it becomes imperative to establish a comprehensive decision-making framework that examines the most significant criteria affecting consumers' purchasing decisions. This study proposes an interval-valued intuitionistic fuzzy analytic hierarchy process (AHP)-based decision-making framework for identifying and analyzing the key criteria influencing consumers' decisions when purchasing NWFPs. In light of the aim, six main criteria and thirty subcriteria are determined. A three-level hierarchical model is devised to systematically evaluate the identified criteria. The interval-valued intuitionistic fuzzy AHP method is employed to assign weights to the criteria. According to the results, health aspects is the most significant main criterion. The five most important subcriteria are determined as health benefits and harmlessness, absence of additives and preservatives, product price, quality standard and guarantee, and nutritional content and value. The findings of this study hold significance for consumers, businesses, and policymakers, as they provide valuable insights to facilitate informed decision-making.en_US
dc.identifier.doi10.1016/j.jretconser.2024.103734
dc.identifier.issn0969-6989
dc.identifier.issn1873-1384
dc.identifier.scopus2-s2.0-85183290036en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.urihttps://doi.org/10.1016/j.jretconser.2024.103734
dc.identifier.urihttps://hdl.handle.net/20.500.12491/13215
dc.identifier.volume78en_US
dc.identifier.wosWOS:001176136100001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevier Sci Ltden_US
dc.relation.ispartofJournal of Retailing And Consumer Servicesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzYK_20240925en_US
dc.subjectAnalytic hierarchy processen_US
dc.subjectInterval-valued intuitionistic fuzzy seten_US
dc.subjectNon-wood forest productsen_US
dc.subjectConsumer perspectiveen_US
dc.titleAn interval-valued intuitionistic fuzzy analytic hierarchy process model for understanding consumer decision-making in non-wood forest product purchasesen_US
dc.typeArticleen_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu