Does brand concept mapping determine destination brand associations and image?

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dc.authorid0000-0001-8570-4389en_US
dc.authorid0000-0002-0513-8792en_US
dc.authorid0000-0001-5063-013Xen_US
dc.authorid0000-0003-1122-7422en_US
dc.contributor.authorÇifci, Sertaç
dc.contributor.authorJaputra, Arnold
dc.contributor.authorEkinci, Yüksel
dc.contributor.authorWilson, Sianne Gordon
dc.date.accessioned2023-11-07T12:01:04Z
dc.date.available2023-11-07T12:01:04Z
dc.date.issued2022en_US
dc.departmentBAİBÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.description.abstractBrand concept maps (BCM) is a mind-mapping method researchers use to explore brand association and brand image, but applications of BCM are rare in tourism research. The aim of the study is to assess usefulness of BCM for developing destination brand association networks and destination brand image in a domestic (Bolu in Turkey) and an international (Bali in Indonesia) tourism destination. Destination brand associations are generated through interviewing 40 participants, and two destination BCM are developed through aggregating individual BCM from 250 respondents. The findings of the study suggest that BCM are effective for determining the most salient destination brand features and destination brand association networks. The study recommends both destinations to broaden their appeal to a wider range of tourist segments: the domestic tourism destination to target international travelers who are interested in skiing, wellness, and sports, and the international tourism destination to target older tourists based on its shopping and beach elements.en_US
dc.identifier.citationÇifci, S., Japutra, A., Ekinci, Y., & Gordon-Wilson, S. (2022). Does Brand Concept Mapping Determine Destination Brand Associations and Image?. Tourism Analysis, 27(4), 515-528.en_US
dc.identifier.doi10.3727/108354222X16479671274081
dc.identifier.endpage528en_US
dc.identifier.issn1083-5423
dc.identifier.issn1943-3999
dc.identifier.issue4en_US
dc.identifier.scopus2-s2.0-85145948341en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage515en_US
dc.identifier.urihttp://dx.doi.org/10.3727/108354222X16479671274081
dc.identifier.urihttps://hdl.handle.net/20.500.12491/11813
dc.identifier.volume27en_US
dc.identifier.wosWOS:000965802800008en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorÇifci, Sertaç
dc.language.isoenen_US
dc.publisherCognizant Communication Corporationen_US
dc.relation.ispartofTourism Analysisen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBrand Associationsen_US
dc.subjectBrand Concept Mappingen_US
dc.subjectBrand Association Strengthen_US
dc.subjectConcept Mapsen_US
dc.subjectEquityen_US
dc.subjectIntentionen_US
dc.titleDoes brand concept mapping determine destination brand associations and image?en_US
dc.typeArticleen_US

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