A cross validation of consumer-based brand equity models: driving customer equity in retail brands

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dc.authorid0000-0001-9132-5190en_US
dc.authorid0000-0002-0513-8792en_US
dc.authorid0000-0001-5063-013Xen_US
dc.authorid0000-0003-2532-8347
dc.contributor.authorÇifci, Sertaç
dc.contributor.authorEkinci, Yüksel
dc.contributor.authorWhyatt, Georgina
dc.contributor.authorJaputra, Arnold
dc.contributor.authorMolinillo, Sebastian
dc.date.accessioned2021-06-23T19:43:11Z
dc.date.available2021-06-23T19:43:11Z
dc.date.issued2016
dc.departmentBAİBÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.description.abstractThe Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two prominent CBBE models in the retail industry; those introduced by Yoo and Donthu (2011) and Nam, Ekinci and Whyatt (2011). In order to make this comparison, the study collected data from Turkish (n = 285) and Spanish respondents (n = 236) who had experience with global fashion brands and Private Labels (PL). The findings of the study suggest that Nam et al.'s (2011) CBBE model has better validity than Yoon and Donthu's (2011) model. When brand awareness is included in Nam et al.'s model, the psychometric properties of the model improve and outperform the two models. The study discusses the theoretical contributions and managerial implications of the research.en_US
dc.identifier.doi10.1016/j.jbusres.2015.12.066
dc.identifier.endpage3747en_US
dc.identifier.issn0148-2963
dc.identifier.issn1873-7978
dc.identifier.issue9en_US
dc.identifier.scopus2-s2.0-84964589397en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage3740en_US
dc.identifier.urihttps://doi.org/10.1016/j.jbusres.2015.12.066
dc.identifier.urihttps://hdl.handle.net/20.500.12491/8712
dc.identifier.volume69en_US
dc.identifier.wosWOS:000378953200060en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorÇifci, Sertaç
dc.language.isoenen_US
dc.publisherElsevier Science Incen_US
dc.relation.ispartofJournal Of Business Researchen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer-Based Brand Equity (CBBE)en_US
dc.subjectBrand Satisfactionen_US
dc.subjectService Qualityen_US
dc.subjectFashion Retail Industryen_US
dc.subjectPrivate Labels (PL)en_US
dc.titleA cross validation of consumer-based brand equity models: driving customer equity in retail brandsen_US
dc.typeArticleen_US

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