The effect of mobile ads to consumers' purchasing behavior who live in the province of Aydın

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dc.authorid0000-0001-6574-2775
dc.authorid0000-0002-6678-0156
dc.contributor.authorÇakır, Fatma
dc.contributor.authorEru, Oya
dc.date.accessioned2021-06-23T18:56:04Z
dc.date.available2021-06-23T18:56:04Z
dc.date.issued2013
dc.departmentBAİBÜ, Gerede Uygulamalı Bilimler Fakültesi, Pazarlama Bölümüen_US
dc.description.abstractThe developments in mobile communication technologies bring firms to include mobile Technologies into their marketing applications. Mobile marketing applications and mobile ads has become a new channel for marketing strategies. People always keep their mobile phones with them everywhere so this situation increases the interest for mobile ads. For this reason, the aim of the study has been determined as mobile marketing applications. Therefore, the effects of retailers’ mobile marketing applications on consumer's purchasing behavior in the center of Aydın have been investigated. Mobile ads are intended as mobile marketing applications. The study has two parts. The first part contains literature review and the second part contains the application. In application part, a questionnaire has been applied for the participated sample. The results have been analyzed with SPSS 17 software. According to the results of the study, the mobile advertising messages which are coming from retailers affect the purchasing behavior of the consumers. Also, according to the results of the study, the mobile ad messages that come to friends and family members are the most effective groups who affect the consumers.en_US
dc.identifier.endpage92en_US
dc.identifier.issn1307-1637
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-84904036452en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage81en_US
dc.identifier.urihttp://acikerisim.ibu.edu.tr/xmlui/handle/20.500.12491/4925
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84904036452&partnerID=40&md5=1e5b9f302b412e353f702258cf06404c
dc.identifier.volume7en_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorEru, Oya
dc.language.isoenen_US
dc.publisherInternational Economic Societyen_US
dc.relation.ispartofInternational Journal of Economic Perspectivesen_US
dc.relation.publicationcategoryDiğeren_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumeren_US
dc.subjectMobile Advertisementen_US
dc.subjectPurchasing Behavioren_US
dc.titleThe effect of mobile ads to consumers' purchasing behavior who live in the province of Aydınen_US
dc.typeReview Articleen_US

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