Consumer ethnocentrism: A comparative field research between Gazi University and Abant

Basit Öğe Kaydı
dc.authorid0000-0002-4150-5924
dc.contributor.authorÜner, Tuğçe
dc.date.accessioned2021-06-23T18:51:38Z
dc.date.available2021-06-23T18:51:38Z
dc.date.issued2017
dc.departmentBAİBÜ, Seben İzzet Baysal Meslek Yüksekokulu, Mülkiyet Koruma Ve Güvenlik Bölümüen_US
dc.description.abstractWith the development of international marketing, foreign origin products have become sworen rivals of Turkish origin products. In contrast, the choices of the consumers also change according to the demographic factors with their ethnocentric behaviour. This study examines the consumer ethnocentrism concept on the chosen sample. The aim is to evaluate the results of the research on the concept of "consumer ethnocentrism" on a different sample and conforming dimension studies. In this study, some results are on the basis of the retail sector between Business Department students of Abant Izzet Baysal University and Gazi University. According to the results gained from the study, except gender, consumer ethnocentrism tendency was observed in both university students' buying behaviours. © Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Frankfurt am Main 2016. All rights reserved.en_US
dc.identifier.doi10.3726/978-3-631-69829-7
dc.identifier.endpage197en_US
dc.identifier.isbn9783631698303
dc.identifier.isbn9783631675014
dc.identifier.scopus2-s2.0-85034606593en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage183en_US
dc.identifier.urihttps://doi.org/10.3726/978-3-631-69829-7
dc.identifier.urihttps://hdl.handle.net/20.500.12491/3916
dc.indekslendigikaynakScopusen_US
dc.institutionauthorÜner, Tuğçe
dc.language.isoenen_US
dc.publisherPeter Lang AGen_US
dc.relation.ispartofResearch on Humanities and Social Sciences: Communication, Social Sciences, Artsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumer behaviouren_US
dc.subjectConsumer ethnocentrismen_US
dc.subjectMarketingen_US
dc.subjectNationalismen_US
dc.titleConsumer ethnocentrism: A comparative field research between Gazi University and Abanten_US
dc.typeBook Chapteren_US

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