Consumer ethnocentrism: A comparative field research between Gazi University and Abant
Küçük Resim Yok
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Peter Lang AG
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
With the development of international marketing, foreign origin products have become sworen rivals of Turkish origin products. In contrast, the choices of the consumers also change according to the demographic factors with their ethnocentric behaviour. This study examines the consumer ethnocentrism concept on the chosen sample. The aim is to evaluate the results of the research on the concept of "consumer ethnocentrism" on a different sample and conforming dimension studies. In this study, some results are on the basis of the retail sector between Business Department students of Abant Izzet Baysal University and Gazi University. According to the results gained from the study, except gender, consumer ethnocentrism tendency was observed in both university students' buying behaviours. © Peter Lang GmbH, Internationaler Verlag der Wissenschaften, Frankfurt am Main 2016. All rights reserved.
Açıklama
Anahtar Kelimeler
Consumer behaviour, Consumer ethnocentrism, Marketing, Nationalism
Kaynak
Research on Humanities and Social Sciences: Communication, Social Sciences, Arts
WoS Q Değeri
Scopus Q Değeri
N/A
