A recycling story: Developing recycling behavior in Turkey with social marketing program

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dc.authorid0000-0001-7619-302Xen_US
dc.authorid0000-0002-8238-9480en_US
dc.contributor.authorUmut, Meftune Özbakır
dc.contributor.authorVelioğlu, Meltem Nurtanış
dc.date.accessioned2024-07-02T11:10:46Z
dc.date.available2024-07-02T11:10:46Z
dc.date.issued2023en_US
dc.departmentBAİBÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümüen_US
dc.descriptionThis study was financed by TUBITAK (Turkish Scientific and Technological Research Council, project no: 114 K588). Therefore, we would like to thank TUBITAK for funding this study. This study has been granted approval from the Bolu Abant Izzet Baysal University (Turkey) Ethics Committee for Human Research in Social Sciences.en_US
dc.description.abstractThe present study focuses on improving recycling behavior in Turkey with a social marketing program. It is centered on behavior change and social marketing strategies that can address recycling behavior. The social marketing program developed herein outlines segmentation, targeting, product, price, place, and promotional strategies recommended based on theoretical elements across disciplines. This research is the first to develop a social marketing program for recycling behavior in a developing country at the household level. Furthermore, it is the first study in which behavioral change was ensured through marketing strategies. This article provides a framework that can be employed in developing social marketing programs. In this study, qualitative data collection tools and quantitative measurement data were used based on the action research design. Although there are studies in the literature that argue that women and those with undergraduate/graduate education show more recycling behavior than others, the results of the participant-level research in Turkey showed that there was no significant difference in recycling behavior based on the demographic characteristics of the participants. On the other hand, it has been found that the awareness levels of the people have changed in correspondence with the implementation-oriented efforts of the municipalities on recycling. However, there is a lack of recycling behavior due to the lack of necessary infrastructure and information in all regions in Turkey. One of the most important results obtained in this social marketing program study was that regional and cultural differences had a role in shaping the recycling behavior. This requires different strategies in implementing the program in different provinces, based on the culture and availability of recycling infrastructure. This article provides an example of a social marketing program to improve recycling behavior. It hopes to inspire significantly more work in this area to make behavior change for the better.en_US
dc.description.sponsorshipTUBITAK (Turkish Scientific and Technological Research Council); TUBITAK; Bolu Abant Izzet Baysal University (Turkey) Ethics Committee for Human Research in Social Sciences; [114 K588]en_US
dc.identifier.citationÖzbakır Umut, M., & Nurtanış Velioğlu, M. (2024). A recycling story: Developing recycling behavior in Turkey with social marketing program. Journal of Public Affairs, 24(1), e2900.en_US
dc.identifier.doi10.1002/pa.2900
dc.identifier.endpage15en_US
dc.identifier.issn1472-3891
dc.identifier.issn1479-1854
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85178470444en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1en_US
dc.identifier.urihttp://dx.doi.org/10.1002/pa.2900
dc.identifier.urihttps://hdl.handle.net/20.500.12491/12234
dc.identifier.volume24en_US
dc.identifier.wosWOS:001111296700001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorUmut, Meftune Özbakır
dc.language.isoenen_US
dc.publisherWileyen_US
dc.relation.ispartofJournal of Public Affairsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.relation.tubitak114 K588
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAction Research Designen_US
dc.subjectBehavior Changeen_US
dc.subjectRecycling Behavioren_US
dc.subjectSocial Marketingen_US
dc.subjectHousehold Wasteen_US
dc.subjectSolid-Wasteen_US
dc.subjectPlanned Behavioren_US
dc.titleA recycling story: Developing recycling behavior in Turkey with social marketing programen_US
dc.typeArticleen_US

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