The effects of consumers' FoMo tendencies on impulse buying and the effects of impulse buying on post- purchase regret: An investigation on retail stores

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dc.authorid0000-0002-2995-468X
dc.authorid0000-0002-6678-0156
dc.authorid0000-0002-2053-2157
dc.contributor.authorÇelik, Işıl Karapınar
dc.contributor.authorEru, Oya
dc.contributor.authorCop, Ruziye
dc.date.accessioned2021-06-23T19:51:00Z
dc.date.available2021-06-23T19:51:00Z
dc.date.issued2019
dc.departmentBAİBÜ, Gerede Uygulamalı Bilimler Fakültesi, Pazarlama Bölümüen_US
dc.description.abstractNowadays the Internet has become an indispensable part of life. Individuals spend a great part of their time constantly checking their social media accounts. Individuals who have a constant fear of missing out behind by the experiences of others show a tendency towards FoMo. However, the desire to be included in a group leads individuals to act impulsively. The main aim of the study is to investigate the effects of FoMo tendencies on impulse purchasing and post-purchase regret, and the effects of impulse purchasing on the post-purchase regret. Data were collected from 507 people by survey method; a total of 121 respondents who gave the answer "no" to the question "Do you follow retail stores' opportunity brochures online/in store?" were excluded, and a total of 386 questionnaires were included in the analyses, which were carried out through quantitative analysis techniques. The results of the study suggest that FoMo tendency affects impulse purchasing and impulse purchasing has an influence on post-purchase regret.en_US
dc.identifier.endpage138en_US
dc.identifier.issn2067-3957
dc.identifier.issue3en_US
dc.identifier.startpage124en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12491/9906
dc.identifier.volume10en_US
dc.identifier.wosWOS:000484784900013en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.institutionauthorÇelik, Işıl Karapınar
dc.institutionauthorEru, Oya
dc.institutionauthorCop, Ruziye
dc.language.isoenen_US
dc.publisherEdusoft Publishingen_US
dc.relation.ispartofBrain-Broad Research In Artificial Intelligence And Neuroscienceen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectFoMoen_US
dc.subjectImpulse Purchasingen_US
dc.subjectPost- Purchase Regreten_US
dc.titleThe effects of consumers' FoMo tendencies on impulse buying and the effects of impulse buying on post- purchase regret: An investigation on retail storesen_US
dc.typeArticleen_US

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