The Effects of Associative Exercises on The Idea Generation during Brainstorming

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dc.contributor.authorCoskun, Hamit
dc.date.accessioned2024-09-25T19:56:32Z
dc.date.available2024-09-25T19:56:32Z
dc.date.issued2009
dc.departmentAbant İzzet Baysal Üniversitesien_US
dc.description.abstractIn the literature different ideas coming from members in brainstorming groups have been suggested to generate cognitive stimulation, explained from the perspective of associate memory (Paulus, 2000). However, unlike the cognitive stimulation perspective, the associative memory approach suggests that closely linked ideas or associations can lead to a higher brainstorming performance than different or distant ones (Collins & Loftus, 1975). To test these competing approaches, in Experiment I the effect of concreteness (concrete vs. abstract) and the type of associations (close and distant); in Experiment II that of thinking style (convergent and divergent) and the type of associations; in Experiment III that of the degree of associations (close, moderate, and distant) and thinking style, and in Experiment IV that of problem type and the type of associations in groups were investigated on the brainstorming performance. The findings indicated that closely linked word associations led to the generation of more ideas than their counterparts. Divergent thinking with closely linked word associations was also found to produce the highest brainstorming performance. These findings often supported the associative memory approach.en_US
dc.identifier.endpage46en_US
dc.identifier.issn1300-4433
dc.identifier.issue64en_US
dc.identifier.startpage34en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12491/13342
dc.identifier.volume24en_US
dc.identifier.wosWOS:000272964300003en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherTurkish Psychologists Assocen_US
dc.relation.ispartofTurk Psikoloji Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzYK_20240925en_US
dc.subjectBrainstormingen_US
dc.subjectcognitive stimulationen_US
dc.subjectclose and distanten_US
dc.subjectconcrete wordsen_US
dc.subjectassociative memory approachen_US
dc.titleThe Effects of Associative Exercises on The Idea Generation during Brainstormingen_US
dc.typeArticleen_US

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