Factors affecting individuals' bank choice

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dc.authorid0000-0002-8930-9711
dc.contributor.authorAkın, Faruk
dc.contributor.authorKaya, Ferudun
dc.date.accessioned2021-06-23T18:56:41Z
dc.date.available2021-06-23T18:56:41Z
dc.date.issued2011
dc.departmentBAİBÜ, Gerede Uygulamalı Bilimler Fakültesi, Finans ve Bankacılık Bölümüen_US
dc.description.abstractIn this paper, it is aimed to identify the factors affecting individuals' bank choices when they buy bank services. In the study, a survey form containing the close-ended question as a data collecting means has been used. The used data have been obtained by talking face to face to the individuals utilizing banking services. The obtained data have been explained by using statistical packaged software and evaluating at the significance level of 95 %. When analyzing data, the frequency distribution has been overviewed to summarize the sample characteristics with numerical presentation and to arrange data, and the average and standard deviation of the scale has been overviewed to identify attitudes of the individuals utilizing bank services for the level of significance placed on the opinions of the customers' choices. In consequence of statistical evaluation of data; it has been found out that the factors such as making customized applications in the bank services and providing installment by the customer have high level of impact amongst the factors having impact on preference of the customer. A hypothesis has been established to determine whether such factors having impact on customers' bank choice differ according to the demographical characteristics of them. The hypothesis has been tested by applying Mann-Whitney U ve Kruskal-Wallis H statistical tests. As a result, the statistically significant differences have been identified between the demographical characteristics of the individuals attending this study and the factors having impact on individuals' bank choices.en_US
dc.identifier.endpage107en_US
dc.identifier.issn1450-2887
dc.identifier.scopus2-s2.0-80054722452en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage100en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12491/5054
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-80054722452&partnerID=40&md5=ef9297f66c2b85bb17998052d0883094
dc.identifier.volume75en_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorKaya, Ferudun
dc.language.isoenen_US
dc.relation.ispartofInternational Research Journal of Finance and Economicsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectBankingen_US
dc.subjectBanking Productsen_US
dc.subjectConsumer Choiceen_US
dc.titleFactors affecting individuals' bank choiceen_US
dc.typeArticleen_US

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Finans ve Bankacılık Bölümü Koleksiyonu