THE EFFECT OF PERSONALITY AND INDIVIDUAL VALUES ON THE PERCEPTION OF EMPLOYER BRAND ATTRACTIVENESS: A SAMPLE STUDY ON BUSINESS ADMINISTRATION STUDENTS

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dc.contributor.authorErkanli, Hulya
dc.contributor.authorTopuz, Yusuf Volkan
dc.contributor.authorCop, Ruziye
dc.date.accessioned2024-09-25T19:57:47Z
dc.date.available2024-09-25T19:57:47Z
dc.date.issued2015
dc.departmentAbant İzzet Baysal Üniversitesien_US
dc.description.abstractToday, organizations have been increasingly making use of their employer brand for attracting the potential employees to their organizations. The benefits that the potential employee hopes to have by being employed by a specific organization define the employer brand attractiveness. Therefore, the more attractive the organization for its current and potential employees gets the stronger its brand is. Different people find various properties of the organizations attractive. Accordingly, different organizations access potential candidates equipped with different traits. These traits can be addressed in more detail through personalities and values. In this study, it is aimed to determine the effect of potential candidates' personality traits and individual values on the perception of employer brand attractiveness. For this purpose, first-hand data have been obtained through administering surveys with 498 business administration students who are considered as potential employees and then tested. The results revealed that the individual values and personality traits affect employer brand attractiveness positively.en_US
dc.identifier.endpage107en_US
dc.identifier.issn1303-1260
dc.identifier.issn2148-5356
dc.identifier.issue52en_US
dc.identifier.startpage85en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12491/13575
dc.identifier.wosWOS:000446782900004en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isotren_US
dc.publisherIstanbul Univen_US
dc.relation.ispartofIstanbul University Journal of Faculty of Political Sciences-Siyasal Bilgiler Fakultesi Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzYK_20240925en_US
dc.subjectEmployer Branden_US
dc.subjectEmployer Brand Attractivenessen_US
dc.subjectPersonalityen_US
dc.subjectIndividual Valuesen_US
dc.titleTHE EFFECT OF PERSONALITY AND INDIVIDUAL VALUES ON THE PERCEPTION OF EMPLOYER BRAND ATTRACTIVENESS: A SAMPLE STUDY ON BUSINESS ADMINISTRATION STUDENTSen_US
dc.typeArticleen_US

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