Modeling self-identification, memorable tourism experience, overall satisfaction and destination loyalty: empirical evidence from small island destinations

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dc.authoridKahraman, Onur Cuneyt/0000-0001-7773-8757
dc.authoridCifci, Ibrahim/0000-0001-7469-1906
dc.contributor.authorKahraman, Onur Cuneyt
dc.contributor.authorCifci, Ibrahim
dc.date.accessioned2024-09-25T19:57:37Z
dc.date.available2024-09-25T19:57:37Z
dc.date.issued2023
dc.departmentAbant İzzet Baysal Üniversitesien_US
dc.description.abstractPurpose Although many studies addressed destination marketing concepts, the relationship between self-identification, memorable tourism experiences, overall satisfaction, and destination loyalty in small island destinations remains unknown. To address this issue, the authors established a model based on social identity theory to investigate the effects of self-identification on overall satisfaction and loyalty, taking into account the mediating role of memorable tourism experiences.Design/methodology/approach Drawing on 335 useable questionnaires from the visitors of Princes' Islands in Turkey, a quantitative study approach was administrated to empirically analyze a partial least squares path model in PLS-SEM.Findings The findings revealed that self-identification positively affects memorable tourism experiences, overall satisfaction, and destination loyalty. The findings also confirm the indirect effects of self-identification on overall satisfaction and destination loyalty through mediating the role of memorable tourism experiences.Research limitations/implications The findings of the study will be useful both theoretically and practically. Theoretically, this research will be important to determine tourist behavior through the viewpoint of self-identification in the context of a small island destination. Practically, the findings of this study will assist small island destinations' policymakers and practitioners to develop strategies and make effective future actions.Originality/value This is the first study that uses a complete structural model linking self-identification, memorable tourism experiences, overall satisfaction, and destination loyalty.en_US
dc.identifier.doi10.1108/JHTI-02-2022-0090
dc.identifier.endpage1023en_US
dc.identifier.issn2514-9792
dc.identifier.issn2514-9806
dc.identifier.issue2en_US
dc.identifier.startpage1001en_US
dc.identifier.urihttps://doi.org/10.1108/JHTI-02-2022-0090
dc.identifier.urihttps://hdl.handle.net/20.500.12491/13505
dc.identifier.volume6en_US
dc.identifier.wosWOS:000968071900032en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofJournal of Hospitality And Tourism Insightsen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmzYK_20240925en_US
dc.subjectDestination loyaltyen_US
dc.subjectMemorable tourism experienceen_US
dc.subjectOverall satisfactionen_US
dc.subjectSelf-identificationen_US
dc.subjectSmall island destinationen_US
dc.titleModeling self-identification, memorable tourism experience, overall satisfaction and destination loyalty: empirical evidence from small island destinationsen_US
dc.typeArticleen_US

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