THE ROLE OF ENVIRONMENTAL CONCERN AND PERCEIVED CONSUMER EFFECTIVENESS IN THE PREFERENCE OF GREEN PRODUCTS: AN EXAMINATION OF MOTHERS WITH BABIES

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dc.contributor.authorGörgülü, Osman
dc.contributor.authorCop, Ruziye
dc.contributor.authorYilmaz, Gülriz Hande
dc.date.accessioned2024-09-25T20:12:40Z
dc.date.available2024-09-25T20:12:40Z
dc.date.issued2019
dc.departmentAbant İzzet Baysal Üniversitesien_US
dc.description.abstractEnvironmental concern and environmental awareness have been one of the topics receivingmuch interest throughout the world in recent years. The increase in the environmental concernsand attitudes of people also drawn the attention of businesses, and a new market was createdunder the name of eco-friendly products and environmental marketing by the businesses thatattempted turn this crisis into an opportunity. In parallel with the rest of the world,environmental marketing has become one of the areas with increasing interest from thebusinesses due to the green product preferences of the consumers in Turkey. The aim of thisstudy is to reveal the effect of the levels of environmental concern and perceived consumereffectiveness of mothers with babies in the age of 0-36 months on green product purchasingbehaviour. The study demonstrated that environmental concern has a significant effect on greenproduct purchasing behaviour and perceived consumer effectiveness, and perceived consumereffectiveness has a significant effect on green product purchasing behaviour (p<0.01). In addition,it was determined that perceived consumer effectiveness has an intervention role in therelationship between environmental concern and green product purchasing behaviour.en_US
dc.identifier.endpage1098en_US
dc.identifier.issn2146-1961
dc.identifier.issue38en_US
dc.identifier.startpage1081en_US
dc.identifier.trdizinid343569en_US
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/343569
dc.identifier.urihttps://hdl.handle.net/20.500.12491/14576
dc.identifier.volume10en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofUluslararası Avrasya Sosyal Bilimler Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzYK_20240925en_US
dc.titleTHE ROLE OF ENVIRONMENTAL CONCERN AND PERCEIVED CONSUMER EFFECTIVENESS IN THE PREFERENCE OF GREEN PRODUCTS: AN EXAMINATION OF MOTHERS WITH BABIESen_US
dc.typeArticleen_US

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