THE ROLE OF ENVIRONMENTAL CONCERN AND PERCEIVED CONSUMER EFFECTIVENESS IN THE PREFERENCE OF GREEN PRODUCTS: AN EXAMINATION OF MOTHERS WITH BABIES
Küçük Resim Yok
Tarih
2019
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Environmental concern and environmental awareness have been one of the topics receivingmuch interest throughout the world in recent years. The increase in the environmental concernsand attitudes of people also drawn the attention of businesses, and a new market was createdunder the name of eco-friendly products and environmental marketing by the businesses thatattempted turn this crisis into an opportunity. In parallel with the rest of the world,environmental marketing has become one of the areas with increasing interest from thebusinesses due to the green product preferences of the consumers in Turkey. The aim of thisstudy is to reveal the effect of the levels of environmental concern and perceived consumereffectiveness of mothers with babies in the age of 0-36 months on green product purchasingbehaviour. The study demonstrated that environmental concern has a significant effect on greenproduct purchasing behaviour and perceived consumer effectiveness, and perceived consumereffectiveness has a significant effect on green product purchasing behaviour (p<0.01). In addition,it was determined that perceived consumer effectiveness has an intervention role in therelationship between environmental concern and green product purchasing behaviour.
Açıklama
Anahtar Kelimeler
Kaynak
Uluslararası Avrasya Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
10
Sayı
38
