Application of a Performance Evaluation Model to the Paper and Paper Products Printing Sector: The DEA-AHP Hybrid Algorithm

The paper and paper products printing sector plays a crucial role in generating income, creating employment opportunities, and supporting exports and various industries. Measuring the efficiency of companies operating in this sector is important in identifying areas for improvement and enhancing overall performance. In this study, a two-stage DEA (data envelopment analysis)-AHP (analytic hierarchy process) approach is proposed to analyze the efficiency of twelve paper and paper products printing companies traded on Borsa Istanbul. The modified DEA method is employed to make pairwise comparisons of the companies. Total assets, total equity, and the number of employees are selected as inputs, while revenue and net profit are considered as outputs. The AHP method prioritizes the companies by considering the outputs of the mathematical models constructed via DEA. The proposed framework presents a different view because it contributes to identifying the most efficient company, benchmarking company performance, and determining areas for improvement.